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    Millennial Makeover: MySpace, YouTube, and the Future of American Politics

    Millennial Makeover: MySpace, YouTube, and the Future of American Politics

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    Authors: Morley Winograd, Michael D. Hais
    Publisher: Rutgers University Press
    Category: Book

    List Price: $24.95
    Buy New: $15.58
    You Save: $9.37 (38%)



    New (18) Used (3) from $15.58

    Rating: 4.0 out of 5 stars 8 reviews
    Sales Rank: 10356

    Media: Hardcover
    Pages: 336
    Number Of Items: 1
    Shipping Weight (lbs): 1.3
    Dimensions (in): 9 x 6.2 x 1.3

    ISBN: 0813543010
    Dewey Decimal Number: 320.973014
    EAN: 9780813543017
    ASIN: 0813543010

    Publication Date: March 30, 2008
    Availability: Usually ships in 1-2 business days
    Shipping: Expedited shipping available
    Condition: SHIPS from 5 locations based on your Zip Code and availability! (PA TN IN OR SC) *-* Gift Quality *-* Orders Processed Immediately! - We get your book to you Very Quickly! -L2353.11322

    Customer Reviews:
    Showing reviews 6-8 of 8
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    1 2

    5 out of 5 stars Very impressive   February 24, 2008
    Antero Pietila (Baltimore, MD, USA)
    7 out of 9 found this review helpful

    This is one impressive book. I just started reading it last night -- and I haven't even gotten into the youtube, myspace stuff yet. But the generational discussion is very provocative,
    Everyone I know is talking about nothing else but the improbability of what has happened between Obama and Clinton. A veteran public relations operative, a survivor of many political battles, can't figure out what this movement is all about, or whether it is even healthy.
    The table of contents suggests it will answer those questions as well. I can hardly wait to resume reading.



    5 out of 5 stars Must Read   February 19, 2008
    D.W.Buffa
    18 out of 18 found this review helpful

    It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.


    5 out of 5 stars Just in Time...   February 17, 2008
    Peter Plastrik (Beaver Island, Michigan)
    15 out of 16 found this review helpful

    Just in time to help us understand the underlying dynamics of the 2008 presidential election--and the Obama surge--"Millenial Makeover" provides a well-documented, insightful account of why and how the next generation of voters, Millenials born during the Reagan, Bush, and Clinton administrations, will transform American politics for decades to come. New generations, not political parties, shape the nation's political and civic landscapes--and the political party that figures this out fastest, has the best chance of winning elections.

    Winograd and Hais combine "generation theory" with their own long experience in politics, survey data, and detailed observations about the unique values and expectations that Millenials bring to public affairs to shape an optimistic picture of the very near future. With most Millenials set to reach voting age in 2012, they show us this new force already at work in 2008 and moving inexorably to crowd the Baby Boomers off the political stage.


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