Millennial Makeover: MySpace, YouTube, and the Future of American Politics | 
 enlarge | Authors: Morley Winograd, Michael D. Hais
Publisher: Rutgers University Press
Category: Book
List Price: $24.95
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Avg. Customer Rating:  6 reviews
Sales Rank: 800
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6.2 x 1.3
ISBN: 0813543010
Dewey Decimal Number: 320.973014
EAN: 9780813543017
ASIN: 0813543010
Publication Date: March 30, 2008
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Product Description
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
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| Customer Reviews: Read 1 more reviews...
An important work May 8, 2008
6 out of 6 found this review helpful
Just as newspapers have shifted their primary emphasis from print to the Internet, so too has politics. The bottom-up dynamic, emblemized by user-generated content, is taking over in many spheres, and those who cling to old authoritarian top-down structures will become irrelevant.
There's more power in a user-generated video on youtube, produced at almost zero cost and gone viral, than in any traditional prepackaged million dollar TV ad campaign. Indeed, often the packaged claims are mercilessly pulled apart to great detriment to their makers by online hordes (witness Hillary's "3 AM" ad, or her claims of sniper fire) - and increasingly, the online hordes are the ones who are having the final word. (This also raises the specter of the digital divide, where only the plugged-in will recognize and understand the various waves of public opinion.)
A great move of democratization is well under way, and its pace is almost frightening. Print media can't keep up with the new newsflow. Even online news sites that do not encourage reader interactivity will wither. (These Amazon reviews were a trailblazer in creating the new interactive environment.)
This book argues two main points: that the upcoming generation has more in common with Democratic Party ideals than Republican, and that on top of that the Republicans have been late to recognize the seismic generationally- and technologically-driven shift beneath our feet.
This book will by no means be the final word on the subject. Both authors are committed Democrats, and though they strive to write without bias, it's a sure bet their theses will be answered by those on the other side of the fence. In the answering will develop a more circumspect, accurate picture - in a process mimicking the online refinement of opinion that the authors write about. Nonetheless this work lays an important foundation that the politically- and civic-minded of all persuasions would do very well to digest.
Read It! March 28, 2008
13 out of 13 found this review helpful
Unlike most books, this one more than lives up to the hype on its jacket. Morley Winograd and Michael Hais go well beyond generational theory to help us understand not only past critical turning points in American history, but also the crucial one we're about to live through.
This is not the political punditry of "talking heads" who merely spout trendy theories without analytical substance. Rather, it is a well researched and well written review of the factors that have helped shape the Millennial Generation (1983-2003) now coming of age, together with some insightful commentary on the impact this generation is likely to have on our country and our world. In its pages the authors present both the "whys" and the "hows" in a well organized and easy-to-read discourse.
"Millennial Makeover" is not just for political junkies. If you are a concerned citizen trying to wade through the political and social cross-currents of our country, particularly in this important presidential election year, you should read this book. It left this aging Baby Boomer surprised, enlightened, fearful, smiling and cautiously optimistic about our future.
"A republic, if you can keep it." That's what Benjamin Franklin reportedly said when asked at the close of the Constitutional Convention what type of government the Framers had fashioned. "Millennial Makeover" offers a fascinating look at how this emerging tech-savvy "civic" generation might do just that.
A Milestone February 29, 2008
9 out of 10 found this review helpful
When I heard that Morley had co-authored a new book I wondered what he was up to. I was part of the reinventing government team that Morley headed and respect him for his political insight and as a decent human being.
The book is a mile stone that shows where we are now. where we came from and where we are going. Not to often do you find a book on society and politics that is as informative and easy to read.
The the final chapters Rebuilding America's Civic Infrastructure and
Public Policy in a Millennial Era are jnspiring and are a great addition to public dialog. The comparison to our time and 1860 and 1932 is on the mark.
Now living in northern Arizona after 47 years in the DC area I can see a factor that I could not find in the book the relationship with the rapidly expanding world of nonprofits partcularly in the area of natural resource sustainability
Very impressive February 24, 2008
7 out of 9 found this review helpful
This is one impressive book. I just started reading it last night -- and I haven't even gotten into the youtube, myspace stuff yet. But the generational discussion is very provocative,
Everyone I know is talking about nothing else but the improbability of what has happened between Obama and Clinton. A veteran public relations operative, a survivor of many political battles, can't figure out what this movement is all about, or whether it is even healthy.
The table of contents suggests it will answer those questions as well. I can hardly wait to resume reading.
Must Read February 19, 2008
16 out of 16 found this review helpful
It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.
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