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Business Research Methods with CD (McGraw-Hill/Irwin)

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Authors: Donald R Cooper, Pamela S. Schindler
Publisher: McGraw-Hill/Irwin
Category: Book

Buy New: $58.50

New (17) Used (30) from $44.95

Rating: 5.0 out of 5 stars

2 reviews
Sales Rank: 70631

Media: Hardcover
Edition: 9
Pages: 744
Number Of Items: 1
Shipping Weight (lbs): 4.1
Dimensions (in): 11 x 8.7 x 1.2

ISBN: 0073214876
Dewey Decimal Number: 658.0072
EAN: 9780073214870
ASIN: 0073214876

Publication Date: September 9, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: brand new with cd

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Editorial Reviews:

Product Description
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Customer Reviews:

5 out of 5 stars

Using science to make decisions for business February 18, 2007
Turntable Titan (Everywhere)
3 out of 3 found this review helpful

Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.

5 out of 5 stars

Research Resource Feedback January 4, 2007
Pamela L. Ziss
3 out of 3 found this review helpful

Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.

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