Excel for Marketing Managers (Excel for Professionals series) | 
 enlarge | Authors: Ivana Taylor, Bill Jelen
Publisher: Holy Macro! Books
Category: Book
List Price: $24.95
Buy New: $16.16
You Save: $8.79 (35%)
New (7) Used (5) from $15.00
Sales Rank: 397807
Media: Paperback
Pages: 150
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 10.9 x 8.5 x 0.7
ISBN: 1932802134
Dewey Decimal Number: 005.54
EAN: 9781932802139
ASIN: 1932802134
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
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