Information Dashboard Design: The Effective Visual Communication of Data | 
 enlarge | Author: Stephen Few
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: $34.99
Buy New: $20.09
You Save: $14.90 (43%)
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Rating:  37 reviews
Sales Rank: 2725
Media: Paperback
Pages: 223
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.9 x 8.3 x 0.6
ISBN: 0596100167
Dewey Decimal Number: 005
EAN: 9780596100162
ASIN: 0596100167
Publication Date: January 24, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: I20080621021655S
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Product Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design" will explain how to: Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten," Visit his website at www.perceptualedge.com.
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| Customer Reviews: Read 32 more reviews...
 Decent book June 14, 2008
Jos Pols
Nutshell review - A decent book on dashboard design. I had hoped for more examples of good design rather than more examples of bad. Worth looking at nonetheless.
 Good, Practical Contribution to Visually Communicating Data May 26, 2008
K. Scott Proctor (Wilmington, DE USA)
This book offers more than the title might suggest...more specifically, this title provides a good foundation for how to communicate data visually in general. Stephen Few does a good job demonstrating examples of good and "not so good" visual presentations of data utilizing Information Dashboards.
I found the example Information Dashboards at the end of the book to be particularly useful. This book could serve as a good reference for those interested in effectively communicating data visually.
 BUY THIS April 17, 2008
T.R. (There's no place, like this place, anywhere near this place, so this must be the place, CA USA)
1 out of 1 found this review helpful
this book is worth every penny. i use it all the time as a reference and it's a good read.
An excellent starting point for those of us with no visual design training April 7, 2008
M. Ostroff (Largo, MD)
Mr. Few's book boils down to one message - the point of a dashboard is to convey the right information simply, without confusion or distraction. He then proceeds to show by copious examples the various techniques to use AND to avoid to accomplish this goal.
His points about how to visually focus on the data rather than the "fluff" in charts and overall design are excellent. Especially valuable are discussions of how placement, grouping and other non-data display design elements affect our interpretation of the data.
The author, however, does have a fairly large blind spot (if you will forgive the pun) regarding the use of color when the target audience includes people with visual disabilities such as color blindness (like myself). He has an entire chapter on Visual Perception, but fails to address this crucial issue when discussing "limits to visual perception". And at one point when specifically discussing designing his own bullet graphs for colorblind people, the author states "any hue will do" and then shows an example using a hue where I can NOT perceive the different gradients.
In summary, this is an excellent starter book on good dashboard design. However, if you have users with visual disabilities like mine, be sure to verify your design with your special case users.
Obviously more people need to read this book April 1, 2008
Deke (in Philly)
1 out of 1 found this review helpful
I found this book to be a must have for anyone working with dashboards, BI tools and data visualization. Take a look around the web (or where you work) and you will see people violating Few's most common mistakes repeatedly. Features of these tools are being abused for a "gee whiz" impact that may impress some in a presentation or board room, but fail to deliver the most elegant and useful solution. Alas, we seem not to learn these most basic lessons with every new medium from the GUI to the web to dashboards. When it comes to dashboards, Few is "driving" in the right direction and when the initial excitement cools, I'm sure his approach and advice will be broadly recognized.
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