The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $34.36
You Save: $20.63 (38%)
New (31) Used (6) from $34.36
Rating:  127 reviews
Sales Rank: 2004
Media: Paperback
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done?blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me?” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments?those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense?that “moment it clicks.”
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| Customer Reviews: Read 122 more reviews...
 A fun read. September 1, 2008
D. McNeil
This was a great read. It mixes a lot of the "practical" behind the scenes aspects of putting a shoot together with the technical parts of how the shot was taken. McNally is frank about the hardships and sacrifices of trying to become a professional photographer and doesn't pull any punches about the effects on his family life. But for the most part the book is light hearted and fun to read. It's probably not the best book on the technical aspects of lighting/photography, but if you have any interest in portrait/slice-of-life photography you'll definitely enjoy this.
Great Narrative, Tips May Require Some Working Knowledge. September 1, 2008
Kiwi (Oregon)
This book if filled with brilliant images, and some great auto-biographical narration. However, while some of his explanations may work for beginners, I feel that most may become frustrated without some more in-depth information. As a senior, working on a BFA in photography, I found this book to be incredibly helpful and insightful, but it does require some foreknowledge. I am looking forward to discussing some of these things with my professors, so that I can better achieve some of the techniques that he discusses. A couple of years ago, though, I think that I may have been disappointed, and unable to get much from the book. Certainly, any experience level could appreciate and learn some amount from this book. I think it's important to keep in mind that, really, no photograph should be replicated just for replication's sake. Is it realistic to apply this knowledge to my photographs? Yes! Would I try to copy exact ideas, etc? No. I just don't see the point of reinventing an identical wheel. If that's your intent when thinking of buying this book, I don't think you'll find it satisfactory. Just my honest opinion....
-E
 great photography books August 31, 2008
John Fastenow (Orange County CA USA!)
Lots of anecdotal information mixed in with a quick blurb on how the picture was shot, that is what makes this a fun & informative book to read, more for the intermediate or begining photographer that intends to move their "hobby" to the next level or find out how those cool pictures are done, cool moral booster too because you find out that not evey shot a Pro takes is planned that way nor turns out all the time...definatly one of the better books to buy.
 Don't bother August 29, 2008
M. Heltsley (Wisconsin)
I have never been as disappointed with a book as I am with this one. I still gave it 3 stars because the book was not absolute crap, it was still an OK book. It is from the great Joe McNally, with many of his photos and tips and tricks from him and people who influenced him. That is a crappy way to write a book, basically it would make a great web page, but a crappy book.
I have been a fan for a long time, Joe McNally has been an icon in the photo world, but the shots he used to illustrate his points in the this book were not his best, not his second best, they were not even good most of the time. He seems to think so, which makes me question his judgment, but I think most of them suck and the stories that go with them are trite and often times do not give you any helpful/useful info so that you can recreate a similar shot. What kind of advice is that? I liked some of the stories, but even then they were too short on substance and detail, often times more about him or the situation than the photo.
This book is basically a poorly thought out combination between a coffee table book full of pictures (none of which would I put in a coffee table book btw) and a Scott Kelby-esque guide. The problem is that it is not Kelby-esque at all, it just uses his "friends chit chatting and lending advice" style (and not very well either).
I am no pro, I am no critic, I am for all intents and purposes no one that Joe McNally has to impress or care about. I am a regular guy who paid too much for a book. I lost a lot of respect for McNally, much of which I would likely have lost if I would have simply seen many of these photos in the first place, some were that forgettable.
I feel ripped off, but only because of my high expectations. I was lead to believe from Scott Kelby that this was a great book, he is biased. I am going to have to start taking his advice with a grain of salt, knowing that I have to say that this is the only time he has done me wrong.
A note to Joe, please do us all a favor and make another book, this time do it right, use your "A" material, write a book that is EITHER a showcase for your work OR a guide to help us little guys become better at lighting/photography in general.
Pro Photgrapher at work - a how to light almost any subject August 28, 2008
K. Miller (Salem, Oregon USA)
This is an interesting book, filled with beatiful photos and first hand explanations of how they were taken. It is well written and interesting reading for any photographer. However the photographer used a small truck load of lighting equipment for almost every shot, so it is not of much instructional use to a photographer who does not posses, or is willing to rent, an almost unlimited amount of flash lighting equipment for every photographic session.
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